Tallwood Group · September 2026
Marketing
AI spend
$640
this month · ▲ 14% vs August
Could be saved
$419
a month · $5,028 a year
Tools not used
1 of 4
$60 a month on idle seats
Against plan
−$60
under the $700 plan · 9%
Ask Payback
Answers use this month's tracking data
Planned vs actual spend
Last 6 months
September: $640 against a plan of $700 · ✓ $60 under
$371
Apr$422
May$467
Jun$512
Jul$563
Aug$640
Sep Within plan Over plan Planned
Spend by person
This month
Spend by tool
This month
- Campaign generator$481
- Jasper$69
- Midjourney$60
- ChatGPT Business$30
Paid tools in use
This month
3 of 4
paid tools were used
Used Not used · $60 a month
Where the savings are
A month